Developing Trust with Stakeholders
Trust is the glue that holds relationships together. A business’ relationships with its stakeholders, such as investors, customers, communities and society are crucial to its success, sometimes even its survival. Trust is built over a period of time, and if sustained, can lead to strong relationships. If violated, however, the relationship can be destroyed immediately, and perhaps fatally. These are challenging times for trust, where social media has led to mis-information and outright lies masquerading as truth. More and more, truth stays elusive, and trust suffers as a result.