ThinkTWENTY20

Trust is the glue that holds relationships together. A business’ relationships with its stakeholders, such as investors, customers, communities and society are crucial to its success, sometimes even its survival. Trust is built over a period of time, and if sustained, can lead to strong relationships.  If violated, however, the relationship can be destroyed immediately, and perhaps fatally. These are challenging times for trust, where social media has led to mis-information and outright lies masquerading as truth. More and more, truth stays elusive, and trust suffers as a result.

We find ourselves in an uncertain world. We don’t know how long the pandemic will last nor how it will end – if it does. We don’t know what the world at the other end will look like. It is clear that some of the changes that have taken place, such as the location of the workplace, will survive in some form. Digital orders, home deliveries, all that will likely survive at least partially, as people get used to the convenience.  

By David Balaban

David Balaban is a computer security researcher with over 17 years of experience in malware analysis and antivirus software evaluation. David runs MacSecurity.net and Privacy-PC.com projects that present expert opinions on contemporary information security matters, including social engineering, malware, penetration testing, threat intelligence, online privacy, and white hat hacking. David has a strong malware troubleshooting background, with a recent focus on ransomware countermeasures.

Most of us visit numerous websites every single day, including online stores, social networks, email services and e-banking resources. To interact with some of these sites as a customer or simply a registered user, you need to enter a login and a password. Since it is impossible, however, to remember those numerous combos of letters, numbers and special characters, some people reuse passwords in different sign-in scenarios.