The Restoration of Data Analytics

Over recent years, predictive analytics has become an essential part of business management, especially in the era of big data. But now, the models being used have been blown by changing behaviours. People are working at home, ordering more take-out, using less cash and more electronic payments, shopping online – the list goes on. Predictive analytics depends on historical data. There’s really only one good answer; companies need to focus on rebuilding their data banks to reflect the new behaviours – a necessary but time-consuming activity.

Leave a comment


  • No comments found